2015 Lincoln MKC Launch Tour
Summary
I came into the La Visual team while the experiential technology was being visioned out. We collaborated on the in-app and outside/real-world user flow of the entire test drive experience.
From in-person MKC drive to mobile web app experience, we helped disrupt the traditional consumer test-drive journey with integrated physical & digital technology. I designed the overall user flow and provided UX guidance for design team in
We crafted a comprehensive digital/physical solution in twenty days, using emergent technology that no one has ever done it in this way and releasing it nationwide.
Credit is given where credit is due
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